A Guide On How to Attract People at a Tradeshow
A business meets new customers and gets exposure through tradeshow. In the tradeshow there are many competitors, and thus sometimes it may be hard for the business to be noticed. A company may be sad when no one is visiting their booth in a show. Therefore a business need to apply various strategies to ensure that it draws enough attention.
The the first thing to draw attention is by giving out something unique. A business that is unique benefits a lot. You will find many firms giving common things such as pens. These kind of presents are common thus will not entice customers. Therefore ensure that you give out something unusual. For example you can provide sunglasses and headphones.
The other thing is to give and activity. Everybody in a show wants to have an interactive experience. It is therefore essential (t to offer an activity such as a game or a demonstration. However, the activity should be aligned to the business.
Greeting are simple but powerful in a tradeshow. A connection will be created through greeting although they look uncomfortable. A person is likely to remember a smile and greeting. In your booth a person will stop when you say hi.
Training your staffs is another strategy. A person will walk away if the staffs are not welcoming. Also if the teams are ignorant the audience will not hesitate to move way. The best way to train your employee to speak to the audience in polite and gentle mode. If the staff does this, the audience will stop and start to engage.
Anotrher way to attract people is by offering something to eat. Food is a perfect way to attract someone hungry. The food that you offer should be sweet. The time that a person will stand to take a bit is enough to give information about a product or services that are offered by the company. Among the food that you can give include chocolate, candy and popcorn. Many people love to eat this food.
You should also offer gift certificate. When people receive a certificate, they will see how valuable your services are. A gift certificate will service a reminder to a person, and therefore he/she may revisit the business. Ensure that you also have a draw price.
Timing is vital in a tradeshow. Ensure that you set up the booth earlier than the competitors. Ensure that you promote your business before the tradeshow. Let the people know in advance that you will be in the tradeshow. Email clients or post on social media that you shall be in the show. Tell them your location and request them to come.